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Case Study: Pinch Me Dough

Case Study: Pinch Me Dough

Like adult Play-Doh

Like adult Play-Doh

 
 

It all started when…

Nanci Horn, a reflexologist and aromatherapist, wanted to make a product her clients could use outside of their appointments with her. So non-toxic, organic Pinch Me Dough was born.

Erin encountered Nanci and Pinch Me Dough at a trade show in 2016. Intrigued by the concept and knowing that self-care was an expanding sales category across retail, Erin placed an order to bring it in to Quinstance.

And then her customers went wild! Once Pinch Me Dough gets in your hands, it's really hard to put it down. Even the most skeptical customers fall in love with it! Pinch Me Dough was a consistent seller at Quinstance from the first month, and Erin had to place re-order after re-order to keep up with demand. 

What happened next? The Grommet got interested in Pinch Me Dough! While Duke Cannon and Pocket Monkey were both items Erin learned about from The Grommet, The Grommet learned about Pinch Me Dough (and several other brands) from Erin. The reach of Pinch Me Dough has increased exponentially, which we're thrilled about!